How to Promote Your Local Business on the Internet

In July 2004, Nielsen//NetRatings new MegaView Search service found that 24.4% of searchers on major search engines conducted searches that were local in scope, averaging 4.6 searches per searcher. In September 2004, a Kelsey Group-BizRate.com study found that more than 74% of respondents said they had conducted local searches and confirmed that 20% of all searches among respondents was local. Using the Internet to find local businesses is now mainstream and can only grow in frequency.